Write great copy
- The headline should give a short well-crafted summary
- Use the words that some one looking for your B&B on a search engine would type in
- Make sure you are consistent in your copy
- Use lower case letters for all words except the first letter of the first word
- Write clear, complete sentences, and avoid abbreviations
Choose clear photographs
The internet is a visual medium, so your photographs are probably the most important selling tool on your advertisement. You can use a professional photographer, but most of the photos on our site are taken by the owners themselves. Make sure you send well-lit, bright, clear photographs, taken on a sunny day. The photos should not be more than two or three years old. And it's a good idea to include both exterior and interior shots covering at least one bedroom - people want to see the quality of the furnishing and style of decoration. A standard landscape/horizontal format fits best.
Quote realistic rental rates
Keep your B&B rates clear, simple and realistic. Not surprisingly, the cheaper of two apparently similar properties get booked first. So if getting your bookings early is important to you, then quote lower rates. You can also start higher and then reduce them later, it just depends on your risk profile and the pricing strategy you want to follow. If your B&B is of a higher than average rate for the area, make sure the photos and copy justify the extra cost, in terms of location, facilities, quality of furnishing or other special features.
Double check your contact details
It may seem obvious, but please make sure your email address, telephone, fax and mobile telephone number for SMS alerts are correct. If they are not, it defeats the whole purpose of advertising! Once your advertisement is live, we recommend you send yourself an email enquiry just to make sure you are able to pick up the booking enquiries. And if you move, or spend time away from your contact location, you change them at any time.
